Online Marketing Manager (m/w/d)
Core
Manage and scale performance marketing campaigns for financial and insurance brands, focusing on lead generation and budget optimization.
Role type
Senior Performance Marketing Manager (Paid Social)
Builds
Meta (Facebook & Instagram) ad campaigns for B2C financial services
Domain
Financial Services / Performance Marketing
Required skills
Media Buying, Performance Marketing, Meta Ads Manager, Conversion Tracking, A/B Testing, KPI Analysis, Creative Evaluation
Preferred skills
Data-driven decision making, Process Optimization, Strategic Reporting
Technologies
Meta Business Manager, Google Analytics, Meta Pixel
Responsibilities
Plan and launch targeted Meta campaigns for lead generation, Manage and scale advertising budgets, Monitor core KPIs (CPL, CPC, CTR, ROAS), Conduct A/B tests on audiences and creatives, Provide data-based briefings to content team, Generate strategic reports and implement platform updates
