Director, XBOX Brand
Core
Define and evolve the long-term XBOX brand strategy, positioning, architecture, and narrative to support business priorities and player needs.
Role type
Director, Brand Strategy
Builds
Global brand platforms, tentpole campaigns, and defining moments for the XBOX ecosystem
Domain
Gaming / Interactive Entertainment
Required skills
Brand strategy development, Integrated global marketing, Strategic storytelling, Stakeholder alignment, Team leadership, Agency management, Consumer insight analysis, Brand governance, Cross-functional collaboration, Cultural intelligence
Preferred skills
Experience in gaming, entertainment, technology, media, sports, or lifestyle categories, Track record of brand transformation, Global market experience
Technologies
N/A
Responsibilities
Advise senior leaders on brand implications of major product and go-to-market decisions, Lead development of global brand platforms and campaigns, Partner with product marketing, devices, Game Pass, studios, and regional teams, Guide work from strategic brief through creative development, Establish brand governance and decision rights, Lead and develop a high-performing team of brand marketers, Represent the XBOX brand with internal leaders and external partners
Seniority
Director, strategic leadership & team management