Product Marketing Manager - Secure Data
Core
Drive customer adoption and sustained usage of secure data products by analyzing customer behaviors, optimizing the customer journey, and translating insights into targeted experiences.
Role type
Product Marketing Manager (Secure Data)
Builds
Lifecycle email, in-product prompts, documentation, videos, webinars, and Tech Community AMAs
Domain
Cybersecurity / Data Security / B2B SaaS
Deliverable
product features
Required skills
Customer adoption strategy, Product-led growth (PLG), Customer journey analytics, Experimentation design, Cross-functional project management, Technical content creation, B2B cybersecurity marketing, Funnel analysis, Behavioral segmentation, Stakeholder collaboration
Preferred skills
Experience with data security practitioners, SaaS trial conversion, Digital customer journey optimization
Technologies
Customer journey analytics tools, Experimentation platforms, Email marketing platforms, Webinar platforms
Responsibilities
Analyze customer behaviors and usage signals to identify friction and drop-off points. Translate insights into targeted experiences such as lifecycle email, in-product prompts, and technical content. Develop hypotheses, execute experiments, and optimize experiences based on performance data. Partner with Product, Engineering, and Field teams to drive coordinated usage programs. Establish and track success metrics tied to activation and adoption.