Responsable du marketing terrain / Field Marketing Manager
Core
Lead strategic marketing planning and execution for Canadian and U.S. operating units, aligning priorities with business objectives and driving customer engagement through local and industry-specific programs.
Role type
Senior Field Marketing Manager
Builds
Local and industry-specific engagement strategies, executive programs, and account-based marketing initiatives
Domain
B2B Technology / Field Marketing
Deliverable
product features
Required skills
Strategic marketing planning, Account-based marketing, Event management, Stakeholder management, Cross-functional collaboration, Performance reporting, Customer insights analysis, Sales enablement, Program management, Digital marketing
Preferred skills
French language proficiency, Executive sponsorship experience
Technologies
Marketing analytics tools, CRM systems
Responsibilities
Lead strategic marketing planning in partnership with Canada and U.S. OUs, Segment GTMs, CPEMs, and sales leadership to align marketing priorities, investments, and execution plans with business objectives. Develop and execute local and industry-specific engagement strategies, including first-party, third-party, ancillary, executive, and account-based marketing programs designed to increase customer engagement and influence pipeline. Partner with sales teams to activate marketing-engaged accounts, translate customer signals into seller actions, and identify opportunities to accelerate pipeline creation and account engagement. Provide Voice of the Field feedback to corporate and integrated marketing teams, ensuring campaigns, content, and investments reflect customer and seller needs within the U.S. market. Lead executive stakeholder engagement across OUs, supporting customer meetings, executive sponsorship opportunities, industry moments, and strategic customer conversations. Manage marketing business reviews, planning rhythms, performance reporting, and recommendations using customer insights, engagement analytics, and business performance data. Coordinate cross-functional execution across marketing, sales, communications, events, operations, analytics, and world-wide teams to ensure seamless delivery of marketing programs and customer experiences.