Director, Platform Growth & Ecosystem Marketing
Core
Lead Minecraft's Platform Growth Strategy by developing strategic partnerships across gaming platforms, retail partners, and digital storefronts to expand global footprint and drive commercial growth.
Role type
Director, Platform Growth & Ecosystem Marketing
Builds
Minecraft franchise growth via platform, product, and partner ecosystems
Domain
Gaming / Entertainment
Required skills
Strategic partnerships, mobile marketing, platform marketing, ecosystem marketing, business planning, strategic thinking, executive communication, stakeholder management, international expansion strategies, partner-funded marketing management, cross-functional leadership
Preferred skills
Experience with major gaming platforms (Nintendo, PlayStation, Apple, Google, Xbox, Steam), gaming retail relationships, digital storefront marketing, category merchandising, mobile product launches, education technology marketing
Technologies
App Store, Google Play, Steam
Responsibilities
Develop and execute strategies to expand Minecraft's global footprint through platforms and partner ecosystems; Build and scale partnerships across OEM, telecommunications, subscription, and technology ecosystems; Develop partnership frameworks, annual planning processes, and execution models; Lead cross-functional initiatives within a complex, matrixed organization; Manage partner-funded marketing investments and co-marketing programs.
Seniority
Director, people management