Marketing Measurement & Strategy Lead
Core
Defines and maintains Marketing's measurement strategy, framework, and KPI structure across Brand, Events, Customer & Partner, and Growth Marketing workstreams.
Role type
Senior individual contributor (Marketing Measurement & Strategy Lead)
Builds
Marketing measurement frameworks, tiered KPI structures, attribution models, incrementality tests, media mix models, and analytics dashboards.
Domain
Marketing operations, data analytics, and business intelligence
Deliverable
production ML models | dashboards & analysis
Required skills
Marketing measurement strategy, attribution modeling, incrementality testing, media mix modeling (MMM), KPI definition, change management, stakeholder alignment, data governance, privacy-first practices, executive reporting, Power BI/Tableau/Looker, cookieless measurement, AI-driven measurement platforms.
Preferred skills
Experience with coupon/promotional program measurement, Finance partnership on investment decisions, large-scale cross-functional program leadership.
Responsibilities
Define and maintain measurement strategy and framework; build tiered KPI structures; set requirements for attribution and MMM; partner with leaders to implement data pipelines and reporting; lead adoption of measurement systems; drive multi-semester measurement initiatives; own analytics dashboards and reporting; translate findings into executive recommendations.
Seniority
Senior, hands-on IC
