Director, Platform Growth & Ecosystem Marketing
Core
Lead global platform growth and ecosystem marketing for Minecraft, driving expansion across gaming platforms, retail partners, and specific ecosystems like China and Education.
Role type
Director, Platform Growth & Ecosystem Marketing
Builds
Minecraft franchise growth across platforms, products, and partner ecosystems
Domain
Gaming / Entertainment
Deliverable
product features
Required skills
strategic partnerships, ecosystem marketing, international expansion, business planning, analytical capabilities, executive communication, stakeholder management, cross-functional leadership, mobile product scaling, retail relationship management, digital storefront merchandising, education technology marketing, partner-funded program management
Preferred skills
experience with major gaming platforms (Nintendo, PlayStation, Apple, Google, Xbox, Steam), App Store/Google Play strategies, complex matrixed organization navigation
Technologies
App Store, Google Play, Steam
Responsibilities
Develop and execute strategies to expand Minecraft's global footprint through platforms and partner ecosystems; own growth strategy for China and Education ecosystems; build and scale partnerships across OEM, telecommunications, and technology ecosystems; create scalable growth systems including partnership frameworks and annual planning processes.
Seniority
Director, strategic leadership & team management
