Director, Social & Creator Marketing - Minecraft
Core
Lead global audience, influencer, and community marketing strategy for Minecraft, defining vision and direction across organic social, influencer marketing, affiliate, and creator commerce to deepen relationships with players and fans.
Role type
Director, Social & Creator Marketing
Builds
Global audience growth, influencer/creator ecosystem, organic social programs, affiliate/creator commerce initiatives, and direct-to-fan programming for Minecraft.
Domain
Gaming / Entertainment / Social Media Marketing
Deliverable
product features
Required skills
Integrated marketing strategy, influencer and creator relationship management, community marketing, organic social media leadership, affiliate and creator commerce program development, team building and leadership, strategic and analytical judgment, cultural and creative judgment, audience insights analysis.
Preferred skills
Experience with global consumer brands, gaming industry, cultural trend recognition, multidisciplinary team management.
Technologies
Social media platforms, influencer marketing tools, community management platforms, analytics tools.
Responsibilities
Set vision and priorities for social, influencer, and community marketing; build and grow the influencer and creator ecosystem; guide teams in creating ongoing relationships with players and fans; develop coordinated plans for franchise moments; build and develop a high-performing global team; establish operating rhythms and accountability structures.
Seniority
Director, strategic leadership & team management