Channel Mktg Mgr
Core
Develop and execute full-funnel, omnichannel marketing plans for Essential Device Retailers (EDR) and distribution partners to drive sell-through and maximize ROI.
Role type
Channel Marketing Manager
Builds
Partner-specific campaigns, retail demo platforms, and connected in-store/online experiences
Domain
Consumer Technology Products and Services
Deliverable
product features
Required skills
Partner planning, omnichannel strategy, digital marketing, social commerce, campaign execution, performance analysis, retail advocacy training, brand consistency management
Preferred skills
MBA degree, growth marketing, cross-discipline marketing program understanding
Technologies
Global creative assets, digital platforms, mobile-first tools, social commerce channels
Responsibilities
Develop partner planning frameworks and marketing calendars, execute partner-specific campaigns, enhance conversion through shop-in-shop programs, foster seller advocacy via training and engagement, track campaign performance and generate insights
Seniority
Mid-level, hands-on IC
