Signals Strategy Lead, Cloud & AI Platforms
Core
Define strategic direction for Cloud & AI Platforms marketing signals and sales recommendations to improve seller effectiveness, customer acquisition, and pipeline outcomes.
Role type
Strategy-level principal marketing signal strategist
Builds
Strategic roadmaps for signal capabilities, recommendation programs, and customer intelligence solutions
Domain
Enterprise technology, cloud, and AI marketing
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Strategic planning, business transformation, commercial marketing, demand generation, sales activation, stakeholder alignment, data-driven insights, executive storytelling, analytical problem-solving
Preferred skills
Experience in matrixed environments, influencing senior stakeholders, leading cross-organizational initiatives
Technologies
MCAPS, Integrated Marketing, Global Media, Modeling & Forecasting, Global Performance, Technology
Responsibilities
Translate business priorities into recommendation frameworks and customer targeting approaches; Develop and evolve recommendation frameworks connecting customer behaviors to actionable seller motions; Identify opportunities to improve recommendation quality and downstream business impact; Develop business cases for future investments in signal capabilities; Synthesize stakeholder priorities into a cohesive strategic roadmap; Facilitate executive-level discussions to ensure organizational alignment; Define strategic tests to improve signal quality and recommendation accuracy; Influence cross-organizational priorities through data-driven insights
Seniority
Principal, strategy & mentorship