Senior Product Marketing Manager, Customer Experience
Core
Drive disciplined execution of end-to-end product marketing plans, build Customer Advocacy programs, and orchestrate integrated outbound go-to-market motions for enterprise solutions.
Role type
Senior Product Marketing Manager (Customer Experience & Advocacy)
Builds
Customer advocacy programs, solution plays, outbound content, and multi-channel campaigns for enterprise applications.
Domain
Enterprise software, AI-driven applications, CRM, and customer experience platforms.
Deliverable
product features
Required skills
Strategy and planning, cross-functional orchestration, customer advocacy development, integrated outbound content creation, performance measurement and optimization, stakeholder alignment, enterprise solution selling, AI content leveraging.
Preferred skills
Experience with Tier 1/marquee events, developing customer references, supporting seller enablement.
Technologies
Dynamics 365, Salesforce, Zendesk, HubSpot.
Responsibilities
Own end-to-end plans for messaging, sessions, demos, and post-event follow-through; identify strategic customers and develop references/success stories; translate portfolio priorities into cohesive outbound motions; develop integrated content connecting product value and customer proof; orchestrate cross-functional delivery with clear owners and milestones; measure and optimize execution using defined success metrics.
Seniority
Senior, hands-on IC
