Retail Partner Marketing Manager
Core
Develop full-funnel and omnichannel marketing strategies for retail partners to maximize ROI, customer engagement, and business performance across online and in-store touchpoints.
Role type
Senior IC retail partner marketing manager
Builds
Co-marketing campaigns, seasonal initiatives, and product launches for consumer technology products
Domain
Retail marketing and consumer technology
Deliverable
product features
Required skills
strategic business planning, omnichannel marketing strategy, go-to-market planning, partner relationship management, marketing budget management, data-driven analytics, new product launch execution, cross-functional stakeholder alignment
Preferred skills
retail sales experience, digital and physical buying journey expertise, agile execution in ambiguous environments
Technologies
commerce platforms
Responsibilities
Create short and long-term marketing plans tailored to partner strategies; lead readiness planning for seasonal priorities and product launches; build brand advocates through partner training programs; analyze business performance to identify growth opportunities; deliver against KPI and budget objectives.
Seniority
Senior, hands-on IC