Director of Surface Consumer Go-To-Market
Core
Lead GTM strategy and execution for the Surface Consumer business, translating market dynamics and customer insights into growth priorities and business planning.
Role type
Director of Go-To-Market (Consumer Hardware)
Builds
Multi-year business plans, long-range strategies, pricing/promotion decisions, and partner-led channel initiatives for Surface Consumer devices.
Domain
Consumer Electronics / Hardware / Devices
Required skills
GTM strategy, product marketing, business planning, category management, sales leadership, people management, forecasting, budget management, investment governance, team building, influence across matrixed organizations, market analysis, competitive intelligence, B2C sales, partner channel management, AI-powered tools for market analysis.
Preferred skills
Experience with AI-powered tools to accelerate market analysis, competitive intelligence, and GTM planning.
Technologies
AI-powered tools for market analysis and competitive intelligence
Responsibilities
Lead GTM strategy and execution; contribute to multi-year business planning and long-range strategy; influence pricing, promotion, planning, and portfolio decisions; represent the business across forums and advise leaders; lead through influence across Worldwide Sales, Engineering, Devices, Consumer Marketing, and strategic partners; drive alignment across large, matrixed organizations; build and lead a high-performing team focused on business planning, partner strategy, market insights, and execution excellence; drive operational discipline across planning, launches, business reviews, and forecasting; establish accountability frameworks across consumer initiatives and strategic investments.
Seniority
Director, strategic leadership & team management
