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Field Product Marketing-Security

Hong Kong SAR, Hong Kong Island, Hong Kong💼 Full-time🗓 2026-07-02 → 2026-07-22

Core

Field Product Marketing lead responsible for GTM strategy, competitive positioning, and revenue accountability for a security product portfolio.

Role type

Field Product Marketing Manager (Security)

Builds

Competitive strategy, value propositions, and sales enablement programs for security products

Domain

Cybersecurity, Compliance, and Identity

Deliverable

product features

Required skills

[GTM strategy, competitive analysis, sales enablement, business planning, pipeline acceleration, stakeholder alignment, revenue accountability, technical pre-sales]

Preferred skills

[Product Marketing in Security, multinational organization experience, demand generation]

Technologies

[None explicitly listed]

Responsibilities

[Develop and execute business strategy and track KPIs, Act as primary product and technical advocate, Guide development of key programs for customer/partner requirements, Ensure alignment between field and corporate leadership, Drive pipeline of feedback from sales/customers/partners, Leverage regional competitive knowledge to develop business cases]

Seniority

Mid-Senior, hands-on IC

Rewrite
## About the role We're looking for a highly driven, motivated marketing individual to join our Go-to-Market (GTM) team. This role requires someone who acts as a thought leader, tracks success criteria and performance metrics, works with emergent technology, creates alignment and action across teams, removes roadblocks, and simplifies complex concepts. You will be the primary product and technical advocate, evangelizing across products within the Product Manager-owned portfolio and across the business as well as leverage product and/or technical subject matter expertise as well as industry, market and competitive knowledge to develop competitive strategy, position the value proposition and tailor messaging to both internal and external audiences. You will develop and execute business strategy and tracks the efficacy of plans across the business to drive sustainable growth within and beyond the boundaries of the fiscal year as well as accept accountability for revenue, scorecard metrics, and key performance indicators (KPIs) for the business and identify strategic priorities and drives alignment across the business to enable the team/stakeholders to deliver against priorities. Guide the development and execution of key programs that address customer, market & partner requirements to deliver impact. You will ensure your Sales Area segment field communities have the leadership and enablement needed to run the business locally and serve as the primary orchestrator between the corporate and the field. Ensure field and corporate leadership are aligned on business results and actions to take. You will drive Sales Area segment leadership through revealing and pursuing long-range, white-space growth opportunities and investment plans, as well cross-referencing opportunities or best practices within the global market that could expand to maximize performance across the business. You will drive a pipeline of feedback from sales / customer / partner. Leverage regional competitive knowledge to develop business cases and land services with customers as well as provide authorization for investments and drives to ultimately customer success. ## Requirements - Extensive marketing strategy, business planning, sales enablement, business development, technical pre-sales or related work experience OR equivalent experience - Experience within the Product Marketing area (ideally Security) - Bachelor's Degree in Business, Marketing, Computer Science, or related field OR equivalent experience - Proven experience of managing and expanding a product/solution portfolio and driving demand generation and pipeline acceleration within a complex (e.g., multinational or matrixed) organization OR equivalent experience - Go to Market (GTM) experience within the Security, Compliance and Identity areas
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