Senior Marketing Campaigns Manager, ABM
Core
Own account-based marketing strategy and execution to generate pipeline and accelerate revenue for a cybersecurity company.
Role type
Senior individual-contributor ABM and Campaigns Manager
Builds
Integrated multi-channel campaigns, global webinars, and targeted account plays for a cybersecurity platform
Domain
Cybersecurity / B2B SaaS
Required skills
ABM strategy, account planning, integrated campaign management, webinar execution, sales alignment, project management, multi-channel orchestration, data analysis
Preferred skills
Experience with ABM tools (Influ2, ZoomInfo, Reachdesk), global market management, stakeholder leadership
Technologies
Salesforce, Marketing Automation Platforms, Influ2, ZoomInfo, LinkedIn, Reachdesk, Zoom
Responsibilities
Own ABM strategy and execution for priority accounts; manage end-to-end integrated campaigns and global webinars; align Sales and SDR teams on account plays; coordinate multi-channel outreach and events; track and optimize campaign performance and pipeline impact
Seniority
Senior, hands-on IC