Digital Stores Go-to-Market Lead- Americas
Core
Define and evolve the last-mile go-to-market (GTM) framework across products to drive scalable, customer-relevant execution for the Americas.
Role type
Senior Go-to-Market Lead
Builds
Regional GTM programs and execution plans
Domain
Retail, Ecommerce, Digital Marketing
Deliverable
product features
Required skills
GTM strategy, business planning, stakeholder alignment, process improvement, data analysis, vendor management
Preferred skills
Integrated marketing management, project management
Technologies
null
Responsibilities
Define and evolve the last-mile go-to-market (GTM) framework across products; Translate product and campaign priorities into customer-relevant execution plans; Drive readiness and continuously improve GTM processes and playbooks; Execute regional GTM programs end-to-end; Evaluate effectiveness of GTM programs and pilots.
Seniority
Senior, hands-on IC