Performance & Media Manager (m/w/d)
Core
Plan and optimize cross-channel media campaigns with a focus on performance marketing, integrating digital and traditional channels to achieve marketing goals.
Role type
Performance & Media Manager
Builds
Cross-channel media campaigns and mediamixes for a higher education institution
Domain
Higher Education / Digital Marketing
Required skills
Performance marketing, Digital marketing, Campaign management, Data-based mediaplaning, KPI-based campaign control, Budget allocation, Conversion tracking, Web analytics, Attribution modeling, Agency management, Budget planning and control
Preferred skills
Google Analytics 4, Looker Studio, AdTech, Programmatic advertising, Marketing automation, AI applications in marketing
Responsibilities
Plan and optimize cross-channel media campaigns, Manage digital campaigns in Paid Social, Display, Programmatic and integrate with traditional media, Analyze campaign results and derive optimization measures, Manage media budgets and control agency/technology partners, Collaborate with creative, editorial, website, and CRM teams, Create reports and management evaluations
Seniority
Mid-Senior, hands-on IC
