UAM Team Lead
Core
Lead a User Acquisition team to scale paid marketing campaigns and drive profitability for a global video streaming social product.
Role type
Senior IC User Acquisition Team Lead
Builds
Paid user acquisition campaigns across Meta, Google, TikTok, and Apple Search Ads
Domain
Social media / Video streaming / Performance marketing
Deliverable
product features
Required skills
Team leadership, Paid media strategy, ROI/LTV analysis, Cohort analysis, Unit economics, Creative optimization, Platform relationship management
Preferred skills
Whale monetization experience, Betting/gaming/dating industry knowledge, SQL, BigQuery, Incrementality testing
Technologies
Meta Ads, Google Ads, TikTok Ads, Apple Search Ads, Amplitude, AppsFlyer, Tableau
Responsibilities
Manage and scale the User Acquisition Managers team; Analyze campaign performance and make scale/kill decisions based on ROI and LTV; Scale paid acquisition across major ad platforms; Collaborate with CMO on paid channel strategy and budget allocation; Optimize creative testing processes and campaign performance.
Seniority
Senior, hands-on IC with team management
