Senior User Acquisition Manager (Google Ads)
Core
Lead Google Ads and Web2App strategy to drive high-intent users from web quizzes into a mobile AI English tutor app.
Role type
Senior User Acquisition Manager (Performance Marketing)
Builds
High-converting web funnels and paid acquisition channels for a mobile app
Domain
EdTech / AI / Performance Marketing
Required skills
Google Ads (Search, Demand Gen), Web2App funnel optimization, Budget management ($1M+), CAC/LTV/ROAS optimization, AppsFlyer, GA4, BI tools, Data analysis
Preferred skills
AI tool utilization, Growth experimentation
Technologies
Google Ads, AppsFlyer, GA4
Responsibilities
Run and scale Google Ads campaigns, Define and lead Web2App strategy, Analyze funnel performance, Manage monthly budgets, Collaborate on growth experiments, Introduce new acquisition tools
Seniority
Senior, hands-on IC
