Senior Manager, Retail Media Analytics & Growth Strategy
Core
Senior leader owning and scaling H-E-B Retail Media Analytics and Growth Strategy, setting vision for insights, measurement, and performance storytelling to drive advertiser growth and commercial impact.
Role type
Senior Manager, People Manager for Retail Media Analytics and Growth Strategy
Builds
H-E-B Retail Media measurement capabilities and go-to-market strategies
Domain
Retail media, marketing science, data strategy
Deliverable
production ML models
Required skills
Retail media analytics, marketing science, data strategy, incrementality testing, MTA, MMM, clean rooms/CaaS, identity graphs, data integrations, ROAS, lift, viewability, sales attribution, share of voice, category growth, ML/AI best practices, team management
Preferred skills
Experience managing data science teams across multiple projects
Technologies
Programmatic display, sponsored search, CTV, holdout experiments, causal inference, synthetic control groups
Responsibilities
Set vision for analytics and measurement, activate and commercialize measurement capabilities, lead go-to-market strategy, influence product roadmap, mentor data scientists, engage with advertisers and agencies, translate advanced analytics into business value propositions
Seniority
Senior, People Manager
