Senior Marketing Manager
Core
Senior Marketing Manager leading B2B strategy, demand generation, and go-to-market execution for TransUnion in Brazil.
Role type
Senior Marketing Manager (B2B)
Builds
Integrated marketing programs, campaigns, and go-to-market strategies for TransUnion Brazil B2B business.
Domain
Financial services (Credit Reporting) / B2B Marketing
Deliverable
product features
Required skills
B2B marketing strategy, demand generation, integrated campaign management, go-to-market planning, budget management, team leadership, CRM/marketing automation proficiency, stakeholder alignment
Preferred skills
Experience with modern marketing analytics tools, agency partner management, digital experience optimization
Technologies
CRM, marketing automation platforms, web analytics tools, campaign management platforms
Responsibilities
Develop and execute integrated marketing strategies to drive pipeline growth; Lead campaigns, brand initiatives, and thought leadership programs; Manage marketing budgets and agency partners; Partner with sales and product teams on go-to-market plans; Optimize campaign performance based on data and insights; Coach and develop team members and partners.
Seniority
Senior, hands-on IC with leadership responsibilities