Growth Marketing Specialist
Core
Hands-on management of paid media channels (search, social, programmatic) to build an acquisition engine for estate planning services.
Role type
Growth Marketing Specialist (Paid Media)
Builds
Paid media campaigns and acquisition strategy
Domain
Fintech / Estate Planning
Required skills
Paid search, paid social, programmatic advertising, campaign optimization, attribution analysis, dashboard setup, CRO experiments, agency partner management, first-principles problem solving
Preferred skills
Analytical/technical background (CS, data, analytics), experience in in-house growth or performance agency
Technologies
Paid search platforms, paid social platforms, programmatic platforms, attribution tools, reporting dashboards
Responsibilities
Build and maintain campaign calendars and channel plans, run and optimize daily campaigns, analyze attribution data to determine campaign performance, set up performance reporting dashboards, support agency partners on delivery, partner with Product/Design on landing pages and CRO experiments, consult with commercial team on partnership campaigns
Seniority
Individual Contributor, growth track