Senior Marketing Manager (m/w/d) – Performance & Content
Core
Plan, manage, and optimize performance marketing campaigns (Google Ads, LinkedIn Ads) and content strategies to drive bookings for green vocational training courses.
Role type
Senior Performance Marketing Manager
Builds
Paid social and search campaigns, landing pages, and organic content for vocational training programs
Domain
Education / Green Industry / Vocational Training
Required skills
Performance marketing strategy, Google Ads management, LinkedIn Ads, GA4, Google Tag Manager, HTML/CSS, SEO, Content writing, Data analysis, AI tool usage
Preferred skills
B2B marketing, SEO, Headless CMS, Email marketing tools, AI agents (Claude, ChatGPT)
Technologies
Google Ads, LinkedIn Ads, GA4, Google Tag Manager, HTML, CSS, Headless CMS
Responsibilities
Plan and optimize paid campaigns with budget responsibility, build and optimize course landing pages, manage organic social media presence, ensure clean tracking and attribution, write press releases and expert articles, brief external agencies for print materials, report weekly on campaign performance and bookings
Seniority
Senior, hands-on IC