Senior Regional Marketing Specialist, APAC
Core
Turn marketing strategy into campaigns and activities that generate qualified opportunities and contribute to pipeline growth across the APAC region (Australia and New Zealand).
Role type
Senior regional B2B marketing specialist
Builds
Regional marketing campaigns, localized programs, and lead generation activities for engineering and construction software
Domain
B2B SaaS / Engineering and Construction Technology
Required skills
B2B marketing strategy, campaign development, lead generation, sales partnership, marketing automation, performance monitoring, localization
Preferred skills
Commercial judgement, creative thinking, analytical problem solving, cross-functional influence
Technologies
Marketing automation systems
Responsibilities
Develop and deliver regional campaigns to generate leads and retain customers; Adapt and activate global marketing, brand, PR and communications initiatives across APAC; Partner with sales to strengthen the lead pipeline and improve conversions; Monitor campaign performance and adjust plans; Collaborate with local and global marketing teams on on-ground initiatives.
