Digital Media & Performance Manager (w/m/d)
Core
Manage digital brand presence, harmonize digital marketing, social media content, and e-commerce, and optimize data-driven performance campaigns.
Role type
Digital Media & Performance Manager
Builds
Data-driven performance and retail media campaigns, scalable influencer/creator strategies, and agentic commerce approaches.
Domain
FMCG, Digital Marketing, E-Commerce
Required skills
Performance marketing, Social media management, E-commerce strategy, Data analysis, Retail media, Content strategy, Creator strategy, KPI framework development, Google Ads, Meta Ads, TikTok Ads, Amazon Ads, SEA, SEO, Newsletter management, AI system utilization
Preferred skills
Strategic and operational use of AI systems, Presentation skills, Knowledge of latest FMCG and digital trends
Responsibilities
Ensure lasting digital brand presence, Plan and optimize performance campaigns, Analyze and develop digital sales and marketing channel performance, Build KPI and reporting frameworks, Develop influencer and creator strategies
Seniority
Mid-Senior, hands-on IC