Area Sales Manager (w/m/d) On Trade Köln
Core
Building and developing the On-Trade business in Cologne by acquiring new restaurants, strategically developing existing partners, and managing product placement and sales activations.
Role type
Area Sales Manager (On-Trade)
Builds
On-Trade business (restaurant sales, product placement, activations) for a beverage company
Domain
Food & Beverage / Hospitality / On-Trade
Required skills
Restaurant acquisition, strategic partner development, POS product placement, contract negotiation, sales activation execution, CRM data management, territory analysis, business development
Preferred skills
Background in hospitality or scene sector, understanding of restaurant economics (emotion, calculation, tempo), knowledge of GFGH/Gastro structures, negotiation skills, sales techniques
Technologies
CRM systems
Responsibilities
Acquire new restaurants, develop existing partners, place products at POS and behind the bar, negotiate listings and loan equipment, execute sales activations, analyze territory potential, manage CRM records
Seniority
Mid-level, independent IC