Senior Marketing Operations Manager
Core
Build and scale marketing analytics and automation foundation to ensure data accuracy, seamless workflows, and actionable insights for go-to-market decisions.
Role type
Senior Marketing Operations Manager
Builds
Marketing dashboards, SQL-based reports, and automated workflows for a European SaaS platform serving tradespeople.
Domain
B2B SaaS / Marketing Technology / Data Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Marketing Operations, Marketing Analytics, Automation, HubSpot, Make.com, SQL, Funnel Metrics, Attribution Models, Data Visualization, GDPR Compliance
Preferred skills
Python, Multi-touch Attribution, CDPs, AI/ML in Marketing
Technologies
HubSpot, Make.com, GA4, Looker, Tableau, Power BI
Responsibilities
Develop and maintain marketing dashboards across campaigns and funnel stages; Build and manage SQL-based reports and datasets from CRM data; Lead marketing automation initiatives including email nurturing and lead scoring; Analyze marketing performance metrics and provide actionable insights; Collaborate with Data team to ensure clean, validated datasets; Ensure GDPR compliance and consent tracking; Identify workflow inefficiencies and drive improvements for scalability.
Seniority
Senior, hands-on IC