Senior Marketing Specialist
Core
Senior Product Marketing Lead responsible for defining product positioning, GTM strategies, and driving measurable business growth through digital marketing and user lifecycle management.
Role type
Senior Product Marketing Manager (Growth & Strategy)
Builds
Digital products, user acquisition funnels, and scalable marketing ecosystems
Domain
Fintech / Financial Markets / Digital Media
Deliverable
product features
Required skills
Product marketing strategy, Go-To-Market planning, Digital marketing channels (SMM, PPC, SEO, Email/CRM), User journey mapping, Sales funnel optimization, Marketing analytics (ROI, LTV, CAC), Team leadership, Hypothesis testing
Preferred skills
Experience in media, fintech, crypto, or performance-oriented products, CRM automation, Affiliate marketing
Technologies
Google Analytics, Ahrefs, Semrush, CRM systems