Marketing Manager
Core
Plan and execute B2B marketing campaigns, events, and digital channels to generate leads and support sales pipeline growth for an Australian technology business.
Role type
Senior B2B Marketing Manager
Builds
Marketing campaigns, event programs, digital content, and lead-generation assets
Domain
Technology / Hospitality
Deliverable
product features
Required skills
B2B marketing strategy, multi-channel campaign management, event planning and sponsorship, HubSpot, Google Analytics, Google Ads, social media management, WordPress, SEO/UX, copywriting, stakeholder management
Preferred skills
AI-assisted tools, hospitality/tech industry experience
Technologies
HubSpot, WordPress, Google Analytics, Google Ads, LinkedIn, Meta, Canva
Responsibilities
Plan and deliver trade expos, conferences, and webinars; manage email and lead-generation campaigns; oversee social media channels and content calendars; build campaign landing pages and manage website content; produce marketing reports and dashboards; coordinate creative assets and newsletters; align marketing activities with sales priorities
Seniority
Senior, hands-on IC
