Product Owner Performance Marketing (m/w/d)
Core
Strategic leadership and operational execution of performance marketing across paid media, SEO, web analytics, and CRO to drive business growth.
Role type
Senior Product Owner, Performance Marketing
Builds
Scalable, data-driven performance marketing strategies and campaigns
Domain
Insurance / Digital Marketing
Required skills
Performance marketing strategy, Paid Media management, SEO, Web Analytics, CRO, Team leadership (10+), Budget allocation, Data analysis, Automation & AI in marketing, Full-funnel management
Preferred skills
B2C experience, Lead generation, Algorithm understanding, Tool evaluation
Technologies
Web analytics tools, Tracking tools, Bidding systems, Automation platforms
Responsibilities
Lead a team of 10 performance marketing experts, Develop holistic performance marketing strategy, Allocate budget across channels, Analyze KPIs and drivers, Collaborate with data analysts, Drive automation and AI initiatives, Support hands-on campaign management
Seniority
Senior, hands-on IC with leadership