Projektleitung Retail Media Marketing (m/w/d)
Core
Building and developing a new Retail Media marketing field from scratch, managing ad spaces across 4,400 stores, and coordinating campaigns.
Role type
Senior Retail Media Marketing Project Lead
Builds
Retail Media ad spaces and marketing campaigns for Netto's 4,400 stores
Domain
Retail / Retail Media
Deliverable
product features
Required skills
Retail Media strategy, campaign management, budget management, agency coordination, partner acquisition, cross-functional collaboration, performance analysis
Preferred skills
Experience in retail or Retail Media, digital media, data-driven marketing
Technologies
null
Responsibilities
Develop and execute marketing strategies for Retail Media activities, coordinate operational implementation of campaigns including timing and budget, acquire new partners and manage brand/media clients, steer external agencies, create reportings and analyze performance data
Seniority
Senior, hands-on IC