CX Strategy Specialist
Core
Analyze qualitative and quantitative data to identify actionable insights, business opportunities, and strategic recommendations to improve customer experience and brand interaction.
Role type
Customer Experience Strategy Specialist
Builds
Customer experience strategies, communication plans, and integrated media ecosystems for clients.
Domain
Advertising and Media
Deliverable
dashboards & analysis
Required skills
Qualitative and quantitative data analysis, Strategic planning, Media planning, Data interpretation, KPI tracking, Trend analysis
Preferred skills
Social media monitoring, End-to-end strategy construction
Technologies
Google Analytics, SurveyMonkey, Qualtrics, Tableau, iKantar, IBOPE, Brandwatch, Hootsuite Insights, Talkwalker
Responsibilities
Analyze audience, consumer, and digital behavior data to generate strategic recommendations. Support the development of Customer Experience and communication strategies aligned with business objectives. Conduct research using various data tools. Explore briefs to identify innovative solutions. Participate in building end-to-end strategies and integrated media plans. Construct clear and actionable analysis and presentations for clients and internal teams. Support the definition and tracking of KPIs. Stay updated on consumer, media, technology, and CX trends. Collaborate with strategy, media, data, creativity, and account teams.
Seniority
Junior to Mid-level, hands-on IC
