Digital Account Manager (Planner Digital)
Core
Lead end-to-end account management for assigned clients, transforming business objectives into ATL + Digital media strategies.
Role type
Senior Account Manager (Media Planning)
Builds
Integrated media strategies and campaign executions for client accounts
Domain
Advertising & Marketing
Deliverable
product features
Required skills
Strategic media planning, Budget management, Client relationship management, Data analysis, Campaign execution, Team leadership
Preferred skills
Google Ads, Meta Ads, TikTok Ads, DV360, Google Analytics, Comscore, TGI, Kantar, Advanced Excel, PowerPoint
Technologies
Google Ads, Meta Ads, TikTok Ads, DV360, Google Analytics, Comscore, TGI, Kantar
Responsibilities
Lead integrated ATL + Digital media strategies, Convert business objectives into actionable media recommendations, Manage and optimize budgets and platforms, Serve as strategic client partner leading meetings and planning processes, Coordinate work across ATL, Digital, Performance, Data, and Content teams, Analyze results and trends to identify optimization opportunities, Guide and develop the team
Seniority
Senior, hands-on IC