Head of e-Commerce
Core
Lead the development and activation of Publicis Media Africa's commerce strategy to drive measurable sales growth for clients by connecting media, data, and technology.
Role type
Senior leadership e-Commerce strategy and productization lead
Builds
Commerce media products, scalable frameworks, and internal capabilities for African markets
Domain
Digital advertising, e-Commerce, and retail media in Africa
Deliverable
product features
Required skills
eCommerce strategy, productization, conversion optimization, partnership development, commercial acumen, leadership, data analytics, attribution modeling
Preferred skills
Master's degree, experience in agency or platform environment, expertise in DSPs and retail media
Technologies
Epsilon, APEX, Core ID, GA4, Looker, Power BI, Meta Ads, Google Ads, TikTok Ads, Amazon Ads, Shopify, WooCommerce, Takealot, Jumia