Associate Director, CRM Strategy
Core
Develops cross-channel, data-driven CRM strategy and program definition to support the complete customer lifecycle from pre-purchase to loyalty.
Role type
Senior IC CRM Strategy Lead
Builds
Integrated cross-channel CRM programs and direct digital marketing initiatives
Domain
Digital Marketing / Customer Relationship Management
Deliverable
product features
Required skills
CRM strategy, direct marketing, consumer behavior analysis, first-party data utilization, MarTech platform integration, cross-channel program management, client presentation, strategic planning, creative briefing, growth opportunity identification
Preferred skills
Experience in consulting or agency environments, insight development from primary/secondary research, deep category knowledge
Technologies
Salesforce, Adobe, Braze, Epsilon
Responsibilities
Lead cross-functional CRM strategy engagements; Define insights and audience approaches; Facilitate workshops to identify strategic challenges; Partner with Account, Creative, Media & Social Strategy colleagues; Present strategy output to clients and stakeholders; Develop creative briefs for campaign assets
Seniority
Senior, hands-on IC
