Paid Search Account Director
Core
Lead strategic direction and development of paid search activity, connecting client business goals with wider Publicis Media strategy.
Role type
Senior IC Paid Search Account Director
Builds
Paid search campaigns (Search, Shopping, Performance Max, App, Demand Gen) for senior clients
Domain
Digital Marketing / Paid Search
Required skills
Paid search strategy, Google Ads, Microsoft Ads, Apple Search Ads, SA360, campaign and bid-management technology, revenue tracking, people leadership, coaching, web analytics (Google Analytics, Adobe Analytics), analytical thinking
Preferred skills
Knowledge of SA360, experience with significant media investment
Technologies
Google Ads, Microsoft Ads, Apple Search Ads, SA360, Google Analytics, Adobe Analytics
Responsibilities
Lead strategic direction of paid search activity; Partner with senior clients as a trusted adviser; Guide specialists delivering campaigns; Build operational standards across QA, optimisation, reporting, and financial management; Shape commercial strategy; Create a culture of experimentation; Support and develop the team
Seniority
Senior, hands-on IC with people leadership