Manager, Programmatic
Core
Strategic planning and campaign execution for a National Stream Service client, utilizing AI-powered optimization and forecasting.
Role type
Senior IC programmatic media manager
Builds
Online biddable media campaigns and programs for agency clients
Domain
Digital advertising / Programmatic media buying
Required skills
Programmatic media buying, DSP management, campaign optimization, client relationship management, strategic planning, AI tool utilization, data analysis, project management
Preferred skills
Leadership experience, traditional media planning knowledge
Technologies
DV360, The Trade Desk, Amazon DSP, DoubleClick Bid Manager, Tableau, Microsoft Excel
Responsibilities
Generate strategic insights and implement campaigns with analyst support; train analysts on client requirements and optimization strategies; communicate digital strategies and tactical rationales to clients; manage delivery of creative assets and campaign documentation; partner with analytics teams for reporting; troubleshoot pre-production and live campaigns; oversee QA processes; generate monthly bill/pay and spend reports; lead programmatic strategy using AI tools; enable and govern AI use across the team.
Seniority
Manager, hands-on IC with leadership responsibilities