Vice President, Global Media Director, Strategy
Core
Lead global paid media strategy, investment, and partner relationships for a global client team, translating global priorities into practical market guidance.
Role type
Senior leadership media strategy director
Builds
Global paid media strategies, joint business partnerships (JBPs), and transformative business outcomes for brands
Domain
Global media, advertising, and marketing
Deliverable
client delivery
Required skills
Global paid media strategy, investment management, joint business partnership development, global innovation agenda, cross-market analytics application, client relationship management, integrated agency roster leadership, global media platform expertise, multi-market adaptation, strategic communication
Preferred skills
Agency experience in large multi-faceted hold-co model, pitch experience, experience across all media types (national, local, digital, direct, programmatic, social)
Technologies
Global media platforms, analytics tools
Responsibilities
Maintain in-depth knowledge of the global media landscape and regional industry developments; Deliver global strategic media recommendations connecting brand objectives with regional priorities; Drive a global innovation and thought leadership agenda; Use reporting from analytics teams to identify and apply cross-market learnings; Connect with key markets driving Publicis' global media footprint; Partner with cross-capability leaders on the global team; Develop and maintain relationships with clients across levels; Demonstrate deep technical understanding of global media platforms; Partner with client's Integrated Agency Team (IAT) roster
