Manager, Programmatic
Core
Develop strategic programmatic recommendations and own campaign execution across selected Demand Side Platforms for a book of business.
Role type
Programmatic Account Manager
Builds
Programmatic media campaigns and strategic recommendations for client brands
Domain
Digital advertising and programmatic media buying
Required skills
Strategic planning, Demand Side Platform (DSP) management, campaign optimization, data analysis, creative asset troubleshooting, KPI tracking, trend analysis
Preferred skills
Experience activating campaigns in DSPs, strong numerical expertise, out-of-the-box thinking
Technologies
Demand Side Platforms (DSPs)
Responsibilities
Develop campaign strategy with client teams, evaluate data-driven avenues for campaigns, create programmatic campaigns within DSPs, monitor and optimize campaign performance, communicate campaign details and KPIs to clients, keep up with programmatic technology trends
Seniority
Mid-level, hands-on IC