Search Specialist
Core
Managing and optimizing paid search campaigns and analytics for clients, including keyword research, bid optimization, and ad copy creation.
Role type
Paid Search Specialist
Builds
Client paid search campaigns and analytics reports
Domain
Digital Marketing / Advertising
Required skills
Paid Search Strategy, Google Ads, Search Ads 360, Bing Ads, Microsoft Excel, Data Analysis, A/B Testing, Keyword Research, Campaign Optimization, Client Presentation
Preferred skills
Agency environment experience, Strategic planning
Technologies
Google Ads, Search Ads 360, Google Analytics, Bing Ads, DoubleClick
Responsibilities
Conduct keyword research and build keyword lists; Manage and optimize paid search campaigns including bid optimization and landing page optimization; Analyze search query reports and create ad copy; Create paid search reports with performance analysis and optimization recommendations; Interface and present to clients on a regular basis.
Seniority
Junior/Mid-level, hands-on IC