Senior Marketing Automation Specialist
Core
Planning and executing CRM/Marketing Automation strategies to drive business goals and customer lifecycle management.
Role type
Senior Marketing Automation Specialist
Builds
Customer journeys, automated campaigns, and personalized communication strategies.
Domain
Digital Marketing / Customer Experience
Required skills
Marketing Automation strategy, Customer lifecycle management, Segmentation, Data analysis (Excel), Client relationship management, Project coordination, Salesforce Marketing Cloud, Adobe Campaign, Synerise
Preferred skills
New business project identification, Trend analysis in MA, Campaign optimization
Technologies
Salesforce Marketing Cloud, Adobe Campaign, Synerise, Excel
Responsibilities
Plan and lead CRM/MA activities based on client business goals and KPIs; Create CRM/MA strategies and translate business needs into action plans; Design customer lifecycle, segmentation, and automated trigger scenarios; Define personalization approaches using available data; Evaluate MA tool capabilities and recommend solutions; Build partner relationships with clients; Coordinate with technical, analytical, and media teams; Lead project teams and ensure quality and timeliness.
Seniority
Senior, hands-on IC
