Senior Digital Account Manager
Core
Senior Digital Account Manager shaping digital media strategies and activation for Pet Nutrition Europe across multiple markets.
Role type
Senior Digital Account Manager
Builds
Digital media strategies, Test & Learn programmes, JBP deployment, audience and programmatic projects
Domain
Digital Media / Advertising / Pet Nutrition
Required skills
Paid Search activation, Paid Social activation, Programmatic activation, digital media planning, strategy execution, analytical mindset, media budget management, forecasting, financial processes, client relationship management, cross-functional collaboration, digital innovation, campaign measurement, reporting, optimization
Preferred skills
Experience with Retail Media, Influencer marketing, Test & Learn methodologies
Technologies
Paid Social platforms, Programmatic platforms, Paid Search platforms, digital media platforms
Responsibilities
Build trusted relationships with clients, internal teams and market partners. Help shape digital media strategies and identify opportunities to improve effectiveness, innovation and efficiency. Lead strategic digital initiatives including Test & Learn programmes, JBP deployment and audience and programmatic projects. Connect Paid Social, Programmatic, Paid Search, Influencer and Retail Media thinking to create joined-up digital plans. Partner with regional and local market teams to translate the client's digital vision into effective activation. Ensure measurement is embedded in campaigns using monitoring, optimisation, reporting and post-campaign analysis. Support the development of digital specialists while contributing to quarterly reporting, forecasting, budget management and effective ways of working.
Seniority
Senior, hands-on IC