Paid Social Account Director
Core
Lead end-to-end paid social activation across multiple brands and platforms, providing technical direction and managing campaign financial processes.
Role type
Senior IC Paid Social Account Director
Builds
Paid social campaigns for major clients (Aldi, P&G, Primark, Samsung, Stellantis, Visa)
Domain
Digital Marketing / Paid Social
Required skills
Paid social expertise, campaign activation management, financial reconciliation, capacity planning, strategic innovation, cross-functional leadership
Preferred skills
Platform point of view development, test-and-learn program leadership, scalable process development
Technologies
Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, programmatic platforms
Responsibilities
Lead end-to-end paid social activation across multiple brands and platforms. Provide technical direction on complex campaign activations. Oversee campaign bookings, payments, reconciliations, coupons and credits. Anticipate campaign volumes and manage capacity. Lead platform points of view and test-and-learn programmes. Build collaborative relationships with client, agency, and platform partners. Develop scalable processes and quality controls.
Seniority
Senior, hands-on IC