Commerce Media Manager
Core
Plan and deliver digital commerce and retail media activity aligned with client goals, managing campaigns from briefing to reporting and optimizing digital shelf visibility.
Role type
Commerce Media Manager
Builds
Retail media campaigns and digital shelf optimization for leading brands
Domain
Retail media, ecommerce, omnichannel commerce
Required skills
Campaign management, digital shelf optimization, performance analysis, client communication, data translation, platform execution, partner management, strategic planning, AI tool usage, spreadsheet proficiency
Preferred skills
Experience with Amazon Ads, Cartology, Coles 360, Citrus, or Criteo
Technologies
Amazon Ads, Cartology, Coles 360, Citrus, Criteo, Excel, Google Sheets, PowerPoint, Google Slides, AI-enabled tools
Responsibilities
Plan and deliver digital commerce and retail media activity; Manage campaigns from briefing and set-up through to activation, optimisation and reporting; Improve organic and paid digital shelf visibility, discoverability, content and conversion; Monitor campaign performance, budgets and pacing; Translate campaign and ecommerce data into clear insights and client recommendations; Work directly within retail and media platforms to monitor and optimise performance; Brief specialist delivery partners and review outputs; Collaborate across creative, strategy, commerce and client service disciplines; Contribute to broader retail media, shopper marketing and omnichannel commerce planning; Use emerging technology and AI-enabled tools to support reporting and analysis.
Seniority
Mid-level, hands-on IC