Senior Associate, Engagement Strategy
Core
Develops omni-channel experiences and insight-driven engagement strategies for health and wellness clients to motivate people to live healthier lives.
Role type
Senior Associate, Engagement Strategy (Experience/Service Design)
Builds
Omni-channel customer experiences, 360 campaign briefs, and project briefs for creative teams
Domain
Healthcare/Pharma, Digital Marketing, Customer Experience
Deliverable
product features
Required skills
Experience or Behavior Design, Strategic planning, Digital marketing tactics, Content strategy, Experience design, CRM/cross-channel program design, Data analytics, Presentation skills
Preferred skills
Healthcare/Pharma experience, Masters in business/marketing, BJ Fogg Institute training
Technologies
Web development, Email, Social media, Mobile
Responsibilities
Craft omnichannel experiences for patients and physicians; Uncover and audit current marketing and service experiences; Lead the development of insight driven engagement strategies; Develop best practices in content strategy and experience design; Develop powerful presentations to communicate strategies and recommendations.
Seniority
Senior Associate, 2-3 years experience