Media Buyer (UAC / Gambling)
Core
Launching and optimizing UAC (Universal Advertising Network) campaigns for gambling offers, testing hypotheses, and scaling profitable traffic.
Role type
Performance media buyer (UAC)
Builds
Paid traffic campaigns for gambling applications
Domain
Digital advertising / Gambling industry
Required skills
UAC campaign management, gambling offer experience, cloaking, traffic analysis, creative brief writing, reporting
Preferred skills
Hypothesis testing, scaling strategies, ROI optimization
Technologies
UAC (Yandex Direct), cloaking tools, analytics platforms
Responsibilities
Create and launch UAC campaigns, test new hypotheses, control traffic metrics, analyze and optimize campaign efficiency, form technical specifications for creative team, maintain reporting
Seniority
Mid-level, hands-on IC
