Director, Engagement Strategy
Core
Uncover insights and develop strategies, briefs, and frameworks to elevate creative work and drive results for healthcare clients.
Role type
Director, Engagement Strategy
Builds
Customer-centric, data-inspired experiences for brands along a treatment journey
Domain
Healthcare marketing and advertising
Deliverable
product features
Required skills
Brand strategy, digital strategy, content strategy, audience insights, creative brief development, omnichannel experience planning, measurement and optimization, media analytics, consumer trend analysis
Preferred skills
Ecosystem building, user pathway design, strategic storytelling
Technologies
Comscore, MRI, Google Trends, Google Analytics, SEMrush, listening platforms
Responsibilities
Uncover business problems in collaboration with internal teams and clients; Partner with analytics teams to uncover audience insights; Summarize offline and online behavior research; Develop creative briefs and strategic points of view; Partner with creative teams to ensure work is on strategy; Oversee internal and client-led research; Create journey-based communication and tactical plans; Analyze customer interactions to develop omnichannel experiences; Develop measurement and optimization plans.
Seniority
Director, strategic leadership