Search Planner
Core
Manage paid search accounts for healthcare challenger brands, focusing on budget pacing, keyword research, and campaign optimization.
Role type
Senior Search Planner (Paid Search Specialist)
Builds
Paid search campaigns for healthcare clients
Domain
Healthcare marketing / Digital advertising
Required skills
Paid search strategy, keyword research, ad copy development, campaign monitoring, data analysis, reporting, competitive analysis
Preferred skills
Google Ads Certification, experience with healthcare/finance clients, proficiency in Excel and PowerPoint
Technologies
Google Ads, Microsoft Advertising, Google Analytics, SA360, Microsoft Excel, Microsoft PowerPoint
Responsibilities
Manage paid search accounts including budget pacing and optimizations, generate keyword lists and assist with ad copy, implement and track client campaigns, conduct keyword research and competitive analyses, produce reports analyzing campaign activity, recommend testing opportunities and optimizations, compile and deliver account performance data
Seniority
Mid-level, hands-on IC