Vice President, Brand Strategy
Core
Lead insights-driven brand strategy and marketing programs for healthcare clients, developing customer-centered briefs and long-term planning.
Role type
Senior leadership brand strategist (VP)
Builds
Insights-driven marketing strategies and brand experiences for healthcare clients
Domain
Healthcare marketing and brand strategy
Deliverable
product features
Required skills
Brand marketing strategy, qualitative and quantitative market research, strategic planning across audiences and channels, brief development, new business pitches, team leadership
Preferred skills
Oncology experience, nutrition/wellness category experience
Technologies
N/A
Responsibilities
Direct qualitative and quantitative market research, synthesize insights from research and data sources, understand customer usage of media/channels, create briefs and provide input to program design, lead brand planning and long-term planning efforts, contribute to new business pitches, support the development of the planning group
Seniority
Executive, strategic leadership & mentorship
