Associate Director, Analytics
Core
Design data strategy to tie clients' marketing to real-world business goals, create measurement plans, and lead a team of analysts to deliver client deliverables.
Role type
Senior IC analytics strategy lead (media)
Builds
Measurement plans, data strategies, and client analytics solutions for media agencies
Domain
Digital media, marketing, advertising
Deliverable
dashboards & analysis
Required skills
Python, R, SQL, advanced Excel, ad server management (DoubleClick), web analytics (Google Analytics, Adobe Site Catalyst), cloud computing (AWS, Azure, GCP), statistical modeling (MMM, multi-touch attribution, linear regression), database design (ETL, schemas)
Preferred skills
Agency experience, knowledge of digital media/marketing industries, experience with ad verification tools (IAS, Moat), DMP/DSP data analysis
Technologies
Python, R, SQL, DoubleClick, Google Analytics, Adobe Site Catalyst, AWS, Azure, GCP, IAS, Moat, GfK, Nielsen, comScore
Responsibilities
Design data strategy and measurement plans, lead analysts on day-to-day client deliverables, present complex analytics to senior clients, build analytics strategy with VP, develop frameworks and learning agendas
Seniority
Senior, hands-on IC with team leadership
